GROUP 3

UX Prototyping

GROUP 3

UX Prototyping

GROUP 3

UX Prototyping

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MILESTONe 7

Improvements from Testing

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Problem Statement

To update the hi-fi prototype on the basis of the usability tests we conducted in Milestone 6.

Continuous Improvement

Implementing Changes

To improve upon WUJO’s hi-fi prototype, we conducted user testing with 4 people in-person– using moderated, think aloud protocol– and 8 people via UserTesting.com– using unmoderated, think aloud protocol. For each in-person test, our moderators noted pain points for each of the 7 tasks. For example, we noted if a user had difficulty locating a button, or if they did not like how a product was categorized. We also reviewed the UserTesting.com results (which were a mix of written down and verbal, taped by video) for any issues the testers faced.

Rating Issue Severity

We then assigned each issue a level of severity on the following scale:


  1. Major issue

  2. Moderate issue

  3. Minor issue

  4. Not an issue


We made changes to our design to account for major (level 1) or moderate (level 2) issues. For some minor issues (level 3), we did alter our design, but for others (and for non-issues (level 4)) we did not. The rest of our report explains our severity for each issue, the rationale behind this rating, and whether we implemented a change in our design to address the issue.

View Final Report

To view annotated screenshots illustrating WUJO's hi-fi screens for each task before and after we made changes, please take a look at our final report.

View Report

View Report

Conclusion

Our team made many changes to the WUJO high fidelity prototype to reflect the challenges encountered during user testing. Due to our tight timeline, we prioritized those issues systematically and focused on changes that will have the greatest impact on the user experience. The issues we prioritized are those impacting the app’s core functionality and  interoperability, and the user’s overall affect when they use WUJO.


If we had more time, we would consider implementing more changes. A few that come to mind would be to:


  • Allow multiple pathways for core tasks: For instance, we would like users to be able to use a search bar or navigate by product category, recommended products, etc. when looking for specific products. 


  • Reinstate and improve the hamburger menu: We knew the former hamburger menu (which we changed to an Edit Profile icon) was a good idea, but rather than leading to Edit Profile, we would incorporate several functions: Product Categories, Edit Profile, Settings, About, Careers, etc.


  • Further redesign customized products: The majority of users were confused about custom products being considered a service. We would like to overhaul the process for adding a custom product and believe there are many screens we could build to make this process more intuitive. For instance, “custom” could simply be in the product name, and the individual product page would include fields that allow customization.


  • Build out the favorited items Collection function: While we included the ability to favorite an item, we did not end up building out Collections as originally intended. A Collection would act like a wishlist and look like a Pinterest board, allowing users to customize their desired products/services.


  • Build out more community-focused features: As an e-commerce platform, there are few functions we chose to prioritize in designing WUJO. However, we also wanted to differentiate our platform by instilling a greater sense of community for African American artisans. We would have liked to implement some more unique features, such as the opportunity for artisans to connect at events or in a co-working capacity.


All in all, we are proud of how far WUJO has come and would love to see it further developed.


Our team made many changes to the WUJO high fidelity prototype to reflect the challenges encountered during user testing. Due to our tight timeline, we prioritized those issues systematically and focused on changes that will have the greatest impact on the user experience. The issues we prioritized are those impacting the app’s core functionality and  interoperability, and the user’s overall affect when they use WUJO.


If we had more time, we would consider implementing more changes. A few that come to mind would be to:


  • Allow multiple pathways for core tasks: For instance, we would like users to be able to use a search bar or navigate by product category, recommended products, etc. when looking for specific products. 


  • Reinstate and improve the hamburger menu: We knew the former hamburger menu (which we changed to an Edit Profile icon) was a good idea, but rather than leading to Edit Profile, we would incorporate several functions: Product Categories, Edit Profile, Settings, About, Careers, etc.


  • Further redesign customized products: The majority of users were confused about custom products being considered a service. We would like to overhaul the process for adding a custom product and believe there are many screens we could build to make this process more intuitive. For instance, “custom” could simply be in the product name, and the individual product page would include fields that allow customization.


  • Build out the favorited items Collection function: While we included the ability to favorite an item, we did not end up building out Collections as originally intended. A Collection would act like a wishlist and look like a Pinterest board, allowing users to customize their desired products/services.


  • Build out more community-focused features: As an e-commerce platform, there are few functions we chose to prioritize in designing WUJO. However, we also wanted to differentiate our platform by instilling a greater sense of community for African American artisans. We would have liked to implement some more unique features, such as the opportunity for artisans to connect at events or in a co-working capacity.


All in all, we are proud of how far WUJO has come and would love to see it further developed.


Our team made many changes to the WUJO high fidelity prototype to reflect the challenges encountered during user testing. Due to our tight timeline, we prioritized those issues systematically and focused on changes that will have the greatest impact on the user experience. The issues we prioritized are those impacting the app’s core functionality and  interoperability, and the user’s overall affect when they use WUJO.


If we had more time, we would consider implementing more changes. A few that come to mind would be to:


  • Allow multiple pathways for core tasks: For instance, we would like users to be able to use a search bar or navigate by product category, recommended products, etc. when looking for specific products. 


  • Reinstate and improve the hamburger menu: We knew the former hamburger menu (which we changed to an Edit Profile icon) was a good idea, but rather than leading to Edit Profile, we would incorporate several functions: Product Categories, Edit Profile, Settings, About, Careers, etc.


  • Further redesign customized products: The majority of users were confused about custom products being considered a service. We would like to overhaul the process for adding a custom product and believe there are many screens we could build to make this process more intuitive. For instance, “custom” could simply be in the product name, and the individual product page would include fields that allow customization.


  • Build out the favorited items Collection function: While we included the ability to favorite an item, we did not end up building out Collections as originally intended. A Collection would act like a wishlist and look like a Pinterest board, allowing users to customize their desired products/services.


  • Build out more community-focused features: As an e-commerce platform, there are few functions we chose to prioritize in designing WUJO. However, we also wanted to differentiate our platform by instilling a greater sense of community for African American artisans. We would have liked to implement some more unique features, such as the opportunity for artisans to connect at events or in a co-working capacity.


All in all, we are proud of how far WUJO has come and would love to see it further developed.


Milestones
Meet The Team
Connect
Milestones
Meet The Team
Connect
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